Alex Gaudino begins his adventure in 1993 in the music business at the famous Flying Records and UMM; In 1998 with the support of Giacomo Maiolini, owner of TIME Records, Alex founds RISE Records, which soon becomes one of the most respected European labels, signing hit records like The Tamperer and Black Legend (Alex is the only Italian A&R who had two # 1 in the UK sales chart ) and the super -hit of Robbie Rivera “Bang”, which allowed him in 2000 to get the nomination as best European A&R at the European Music Awards in London.